![]() ![]() Create Your YouTube Channelįirst, you’ll need a Google personal or brand account to create a YouTube channel. ![]() Here’s a step-by-step look at how to start a YouTube channel - and grow it, too. You’ll learn a lot about whether a YouTube channel makes sense for you and your brand by just getting started. Still unsure? Don’t overthink the decision to start a YouTube channel. Putting your YouTube channel in the context of your overall brand or business can point you toward approaches and strategies that fit your goals. There are a lot of ways to include a YouTube channel or videos in your marketing and content strategies. And start brainstorming ways YouTube content and formats could help spread your message further. Review your own content and what your audience responds well to. Watch other channels that are succeeding in the ways you’d like to, and take note of the types of video topics and formats that tend to do well. “Once I created the channel, I realized that it would be a good idea to use it to not only drive traffic to my blog,” Melanie says, “but also to keep people on my blog page longer by embedding videos.” Or you can create explainer videos to supplement and boost your blog posts. It can house uploads of content you’ve created elsewhere - webinars, livestreams, Instagram stories or reels, TikToks, and more. Your Youtube channel can host marketing materials and explainer videos for your brand. You can create exactly what will best serve your business or brand. YouTube channels can serve different purposes. But it’s not the only way to use YouTube to grow your audience and brand, both on the video streaming site and elsewhere. Sure, uploading on the same day once a week can be effective for audience growth. Just like there’s no right or wrong way to film and format your videos, you can also find your own style and approach to your YouTube channel itself. ![]() “I see it as making my existing content more accessible to everyone, and I think any content creator who has the time to do it should consider it.” Explore YouTube Channel Formats and Strategies But she decided to experiment with simple videos based on her existing content - and started seeing results. “I was hesitant to start the channel because I didn’t want to spend a lot of time acting, filming, or creating video content,” Melanie says. But even creators who prefer to be off-camera can create videos with just images, captions, and voiceover. It can be helpful if you enjoy acting, public speaking, or being on camera. “There are a lot of different ways to use YouTube, so I wouldn’t say it’s geared towards a specific personality type,” she says. Since she already had video recording and editing experience - and a message to share - starting a Partners in FIRE YouTube channel seemed like a natural evolution.īut video and YouTube can be the right medium for anyone, Melanie adds. “Youtube was a natural progression for me,” says Melanie Allen, springing out from the blog Partners in Fire and her experiences live streaming. But since you can’t do everything, you have to decide which platforms and media make the most sense for you, your message or mission, and your audience. Decide If YouTube is Right for You and Your BrandĪs a business owner, entrepreneur, or content creator - there’s always something more you could be doing to expand your reach and grow your audience. ![]() Creating and growing a YouTube channel puts you in front of a wider audience, including people who prefer video over other media like blogs, social media, or even podcasts.īut how do you even start a YouTube channel? We break the process down into necessary steps, crucial info, and smart tips to start a YouTube channel, even as a beginner. “Should I start a YouTube channel?” If you’ve asked yourself this question, it could be time to take the idea more seriously.Īfter all, YouTube is the second-most visited website in the world. ![]()
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